Digital Marketing Professional
With a deep passion for the evolving world of iGaming, I am a dynamic professional specializing in acquisition, retention, and reactivation strategies. My 5-year journey in the B2C sector has equipped me with invaluable insights and skills.
Professional Journey
- Acquisition Expertise at Blacksire: Spearheaded social media advertising, PPC campaigns, and brand awareness initiatives, driving significant user acquisition.
- Marketing Leadership: Led retention and reactivation strategies across 3 brands, crafting compelling iGaming promotions and developing robust brand strategies.
- Data-Driven Approach: Proficient in CRM, Telegram Casino, and data analysis, ensuring data-centric decision-making in marketing strategies.
Core Skills and Expertise
- Deep understanding of the iGaming product suite: Slot Games, Live Casino, Sports Book, Horse Racing
- Proficient in CRM, Telegram Casino, and Data Analysis
- Executive Diploma in Marketing
- Specialized skills in Photoshop, Premiere Pro, Excel
- Mastery in Facebook Ads, PPC Ads
- Strong grasp of SEO and SEM concepts
Multilingual Mastery
Fluent in English, Chinese, Malay, Cantonese, and Hokkien, my linguistic skills enable me to connect and communicate effectively in diverse markets.
Connect with Me