How to do Retention in Digital Marketing
Retention in digital marketing is about keeping your customers engaged with your brand and encouraging them to become repeat customers. Here are some strategies for achieving this:
- Monthly Brand Reporting: Create reports, analyze, and plan brand strategies.
- Customer Behavior Analysis: Study customer patterns and design targeted promotions.
- Customer Journey Management: Oversee customer acquisition, retention, and reactivation.
- Digital Campaign Enhancement: Improve campaign ads, analyze Facebook insights, and strategize for
better results.
- Marketing Automation: Utilize tools for email scheduling, social media posting, and lead nurturing.
- Performance Measurement: Report on digital campaign performance, evaluate ROI and KPIs.
- Strategy Development: Formulate marketing strategies aligned with business goals; manage
campaigns across digital channels.
- Cross-Functional Collaboration: Work with creative, content, and web teams for engaging content and
optimized user experience.
- Trend Awareness: Stay informed about emerging digital marketing trends, especially in AI
technologies.
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales.
- In charge of end to end campaign marketing.
- Planning of the overall digital marketing strategy.
- Research on the latest Marketing technology and trend that helps increase Client's marketing
effectiveness.
- Implement Content Marketing strategy.
- Execute FB advertisement with the correct targeted customer demographics.
- Monitor progress of campaigns, advertisements and submit reports of performance.
- Preparing pitching deck & proposals ideas for new clients.
Instead of generic ad campaigns, we leverage AI-powered audience targeting to craft personalized experiences that drive 200% higher engagement rates.
Retention in digital marketing is about keeping your customers engaged with your brand and encouraging them to become repeat customers. Here are some strategies for achieving this:
Acquisition in digital marketing refers to the process of gaining new customers or clients to grow your business.
Marketing, essentially the process of identifying and satisfying human and societal needs in alignment with organizational goals, permeates every aspect of society. It broadly covers ten distinct areas: products, services, events, experiences, individuals, places, properties, organizations, information, and ideas.
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